How colors affect us correlates to that color’s behavior in nature. We have a repository of information about a color in our minds. For example the color blue is almost always associated with blue skies, which when we are children is a positive thing – it means playing outside and fun.
Evolutionarily it also means there are no storms to come. This is why it reminds us of tranquility and calmness.
What different colors mean:
Blue: blue is calming and relaxing. It reminds us of the sky and generates a sense of stability. In 1999, researchers at Creighton University found that colors significantly influence employees’ emotions and efficiency. Workers in blue offices felt the most centered, calm and hopeful towards their work. Blue can reduce heart rates.
Green: green is the color of plants and is restful for the eyes and produces the least amount of eyestrain.
Orange: orange is a color of stimulation and enthusiasm. Research has found that orange increases oxygen supply to the brain, produces an energizing effect, and stimulates brain activity.
Red: red is the colour of passion and gets blood pumping. It gets peoples’ hearts racing.
Brown: brown is the color of wood. It is a color that reminds us of nature just like green. It makes us feel protected and stable.
White: white is the color of purity and cleanliness.
Black: black is the color of seriousness, power and professionalism.
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